How to Create Your Personal Style

Learn how to create a personal style that reflects your lifestyle, confidence, and goals. Read more.

Achieve an Effortless Style with Aje from The American Alchemy

Boutique Casual brands you need to know! There is room for discovering new things in fashion, and I’m all for trying out new stores that provide an effortless style to my clients.

Top 5 Things to DONATE from your closet

Make your life easier and condense what you have. Can you imagine what it would feel like to have a closet full of pieces you can grab, wear and leave the house feeling like you look good? I find many people not happy with their clothing anymore and doing that morning ritual of trying everything on in their closet, only to find themselves wearing the same pieces they really like again. I want to focus on the bigger picture: what you need to donate and take out of your closet.

How New Clothes Can BOOST Your Confidence

It's not enough to say new clothes can boost your confidence. When you set up the story, someone who wants that extra confidence boost can start to imagine it for themselves. In the end, the best way to understand it is to have a connection to the story. When you hear the promise of gaining confidence from a product or service that tells you, 'if you do this one thing for seven days, you'll find an increased confidence,' you think, well, how do I know my confidence has increased? How do you measure this?

Elevate Your Everyday Style

You don't want to wear leggings or be in a full-on pantsuit, so what do you wear to elevate your everyday style (and still feel comfortable)?

How to Wash Your Jeans Plus Tips to Care for Distressed, Dark, and Stained Denim

You just invested in some perfect-fitting designer jeans. These will be an essential staple in your wardrobe, and you've already gotten so much wear from them. As the time is approaching to get them washed, you're questioning, what can I do to ensure they don't shrink, fade, or rip?